What is Search Engine Optimization (SEO)?

“Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid search results as opposed to search engine marketing (SEM) which deals with paid inclusion.  Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine.  SEO may target different kinds of search, including image search, local search, video search, map search and industry-specific vertical search engines.  This gives a web site web presence.” – Wikipedia

In other words Search Engine Optimization is where your web site ranks on the world wide web.  The higher up you are in the ranking, the more traffic you can potentially have to your site.  If your web site is on the first page of a Google search, more people have the opportunity to visit your site than if you were placed in the 100th position.  People don’t usually look past the first two pages when searching for information.

How do you achieve Search Engine Optimization?

Simple.  You hire a professional with experience.  There is no simple way to achieve high rankings with search engines.  There are many different algorithms and factors.  Many things have to be done in order to achieve SEO such as:

  • identify keywords/phrases that people would use to search for your business
  • use useful page names
  • use useful link names
  • have other web sites reference your site
  • make sure your web page supports your key phrase by repeatedly using it throughout your web page
  • have quality content on your website
  • Use Google’s free and paid tools to boost your ranking (click to read more about Google’s tools)
  • fast page load speed
  • ensure mobile page is working properly
  • analyze the results using Analytics and repeat the process again… and again… and again!
SEO diagram

But the foremost is having good content.  You have to have something that people will want to find.  You could follow all the rules yet have nothing of importance on your site, therefore you will still rank lower.

But even after you update your website, page titles, browser titles, URL addresses you still have to do more. You need to utilize Google Tools. Google gives preference to sites that use Google tools.  Click to go to our page listing a selection of Google Tools you can use to help your website rank higher.

Why is Search Engine Optimization Important?

Handing out business cards, advertising in local papers, making up flyers with your web site address on it are all important factors in promoting your business.  But the way which increases traffic to your web site is through search engines.

Wanna Web Design can help with all of the above items and help you rank higher in all search engines.

Contact Wanna Web Design to discuss Search Engine Optimization.

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