Google offers so many free tools for businesses to help them showcase their products, services or business to the world.
Below is a list of free Google services:
Google Maps & Google My Business
With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps.
Create a Google account, you can use a Gmail account or your existing email address to create the account. Put your address, hours of operation, add photos, posts, products, events. It’s like a mini website. If you don’t have a website, you can actually make this your website by connecting it to your domain.
You will have to verify your account by entering a code that Google sends you via a text message or a mailed postcard.
You can check Insights: statistics on how many people have seen your business profile on Google maps or in Google Search.
Encourage your clients and customers to give you a (good) review on your Google My Business page. There are so many options and free tools within this account.
A free email address by Google. You can also purchase a business address from Google as well.
YouTube is another free product owned by Google. If you want to share videos you create your own ‘Channel’. Then you can upload your videos, add a description, answer a few questions and publish your video to the world.
Google Ads * premium
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
These ads are always displayed first in a Google search. You can set a daily amount you will pay for your Ad to display in searches.