What’s the big deal about Page Load Speed?

Snail showing slow page speed

There is a lot of buzz on the internet about website Page Load Speed. In this post, I will give you a rundown on what it is, how to check your website page load speed, and why it’s important that it loads FAST!

What is Page Load Speed?

slow as a snail page speed load
Do you remember those horrible days of dial-up?

Page load speed is the amount of time it takes for a page to fully load on your screen, beginning when you click on a page link or type in a domain address, and ending when the page is completely loaded in your browser. It’s measured in seconds. The faster your website loads, the better the user experience is for your clients. It is so frustrating when you hit enter and then have to wait… and wait… and wait! Nobody wants to wait, we are an impatient species and want everything yesterday (or sooner!). Do you remember those horrible days of dial-up? You would enter your search, hit enter, make a snack, go for a walk, watch some TV before the page loaded.

Factors determining Page download speed

The speed at which a page loads depends on several factors:

  • First, the hosting server; shared hosting is affordable but it can also slow down the speed your website loads since your website ‘shares’ resources with other websites.
  • Second, the internet download speed, the faster the speed, the faster the page loads. (In rural Ontario the average download speed is 5 to 10 mbps (megabits per second)).
  • And third, the website design. A dynamic, interactive website (think shopping) will take longer to load than a static website with only content and data.
  • Other factors include user location, device, and browser type.

The same web page can easily have different page load times in different browsers, on different platforms (e.g. mobile vs. desktop), and using different server locations. If someone located in Ontario visits your website, which is hosted on a server in the U.S., there is a slight delay as the data has to travel across the internet to the device.

How to test your page load speed

There are 2 tools I use to test page load speed and both are FREE!

Google Page Speed Insights:

Click https://pagespeed.web.dev and enter your URL in the text box and hit Analyze. It takes about a minute to run and display a detailed report.

page load speed performance on Google Insights

It’s great to have a high score on desktop, but it’s the rating on mobile that really counts. This rating is used as a small part of the Google Search Algorithm. Google measures the page load speed on mobile devices, rather than laptops because people are always searching on their phones.

Google Page speed metrics

Scroll down the page to see the detailed metrics:

Page load Speed Insights Metrics for desktop

Google encourages pages to load in less than 4 seconds. I am going to say it, this is very difficult to achieve! Websites are designed to use large images and interaction (videos, gif files) to keep users attention. Websites now need to be designed with load speed in mind; images need to be compressed, lightweight themes need to be used instead of resource-heavy themes and plugins. Or simply designed for mobile screens, and modified to look good on desktops instead of the other way around.

Below the metrics section, specific details are listed stating what is slowing down your website. These details will give you (or rather me) insights into how to improve this speed.

These metrics will identify images that need to be compressed or javascript that can be run after the page is loaded. The metrics will also show which resources are slowing down the page. I actually find it interesting that some of the resources that slow the site speed are Google tools (Recaptcha and fonts).

I have only touched the tip of the iceberg on Google Page Speed Insights!

If you want to learn more about Page Speed Insights, visit About Page Speed Insights or Analyze and Optimize your website with Page Speed Tools.

GT Metrix

How fast does your website load? Find out with GT Metrix!

GT Metrix website to test page load speed

GT Metrix is set up the same way as Google Page Speed Insights. Enter your domain name and hit Test your site button. It takes less than a minute for the report to generate with your page speed results. My page ranks better in GTmetrix than Google Page Speed Insights, I got an A!!!

page load speed performance on gt matrix

Page Load Speed Metrics Explained

Wondering what those Metrics mean?

First Contentful Paint or FCP

How quickly content like text or images are painted onto your page. A good user experience is 0.9s or less.

Time to Interactive or TTI

How long it takes for your page to become fully interactive. A good user experience is 2.5s or less.

Speed Index

How quickly the contents of your page are visibly populated. A good user experience is 1.3s or less.

Total Blocking Time

How much time is blocked by scripts during your page loading process. A good user experience is 150ms or less.

Largest Contentful Paint or LCP

Largest Contentful Paint is the time it takes for the largest element of content (e.g. a large banner image) to be painted on your page. A good user experience is 1.2s or less.

Cumulative Layout Shift or CLS

How much your page’s layout shifts as it loads. A good user experience is a score of 0.1 or less

GT Metrics my website performance

I’m thrilled to see that my home page is doing well!

How to speed up your page load speed

Here is a summary of what can be done to speed up your web pages:

Choose a great hosting provider

Use a reputable hosting company, one that provides CDNs (Content Delivery Networks). A CDN takes a copy of your data (photos, static information) and stores it on servers around the globe. When a user clicks your page, the static information will be pulled from the closest CDN, therefore allowing your page to load faster. You can also choose a hosting company that has a server closer to home. Make sure to host your website on a fast server.

Compress your images

Don’t upload full-sized images that are 5mb in size. Compress your images beforehand using Adobe Photoshop or another online compression tool or install a WordPress plugin that compresses your images for you (Smush plugin or WP Optimize).

Optimize your website

Use a lightweight theme such as Astra, or one that includes Performance Tools that will help improve the page load speed. Plugins can be installed that increase the speed by compressing your images (Smush plugin), or optimizing your files (WP Optimize).

One final note, you most likely will get different results from Google Page Speed Insights and GT Metrix. Here is a great article explaining the differences.

Go for a test run!

So, try this for yourself. Use one of the tools listed above, either Google Page Speed Insights or GT Metrix and see how your website is doing. If you have any concerns, email me. I can help improve your page load speed.

Website Builders

website builders

What is the easiest way you can build a website?

The easiest way to build a website yourself is with a Website Builder. Website builders are affordable, come with ready-made templates and have lots of features. You don’t need to be a programmer or know how to code, but you should have some knowledge on using software (such as Word or any other drag and drop builder) and be comfortable browsing the internet. Website builders are generally easy to set up and will have tutorials on how to use them.

There are many popular website builders out there that are very popular.

Our top 4 Website Builders:

  1. Godaddy Website Builder
  2. Squarespace
  3. Wix
  4. Kajabi
building a website


Website Builder Business Plus

$18.00 /per month

* on sale, renews at $23.99/month

Custom Domain
SSL certificate
Social Media Integration
Online booking
Search Engine Optimization
Professional Templates

Godaddy Website Builder

Create your website and online store, plus manage appointments, social media and email marketing all in one account. Build your own modern, professional website with no programming knowledge required.

Wanna Web Design is a reseller of Godaddy and offers hosting, domain and email products for great prices and 24/7 support.  The Personal Website Builder plan is $12.99 (CDN) per month with a custom domain connection, SSL certificate, on-the-go editing, responsive mobile design, rapid Page-Load performance, create a blog and 24/7 support (on sale for $9.75/month  for new accounts).

The Website Builder Business plan is $18.99/month (CDN) which includes what’s offered in the Personal plan plus Search Engine Optimization and Paypal Buy Now or Donate button (on sale for $14.25/month for new accounts).

The Website Builder Business Plus plan offers the best value for $23.99/month (CDN). Included in this plan is everything in the Website Builder Business plan plus social media integration, Share Content to Facebook and online appointments (on sale for $18/month for new accounts).

The Ecommerce Plan is coming soon!

There are 100s of templates to choose from.

Godaddy Reseller accounts have the same excellent 24/7 support, response time is fast, usually within 5 minutes.  Wanna Web Design has been working with Godaddy for over 13 years.


Squarespace is simple to begin: choose one of the award-winning templates, then customize it to fit your style and professional needs with designer fonts and colour palettes. Use the website builder to add text and images to your website, then add the tools you need to grow your business. Squarespace offers a custom free domain for the first year of an annual plan.

Build your Online Business with Squarespace:

  • Portfolio
  • Blog
  • Online Store
  • Personal & Creative Services
  • Events & Weddings
  • Small Business
  • Booking Service
  • include 3rd party extensions
  • custom domain connection
  • Create your logo with their Free Online Logo tool
  • On-brand email campaigns & social media tools
  • Connect Social media, music and videos
  • Sell subscriptions & gift cards
  • Powerful SEO tools
  • include directions with interactive maps

Included with all Squarespace plans:


$18 /per month

(USD) paid annually or $26/month

Pro Email from Google
Premium Integrations & Blocks
Customization with CSS and Javascript
Advanced Website Analytics
Fully Integrated E-commerce
3% transaction fee
Sell unlimited products
Accept donations
Sell gift cards



$26 /per month

(USD) paid annually or $35/month

Pro Email from Google
Premium Integrations & Blocks
Customization with CSS and Javascript
Advanced Website Analytics
Fully Integrated E-commerce
0% transaction fee
Sell unlimited products
Accept donations
Sell gift cards
Point of Sale
Customer Accounts
Checkout on your domain
Powerful Merchandising Tools
Products on Instagram



$40 /per month

(USD) paid annually or $54/month

Pro Email from Google
Premium Integrations & Blocks
Customization with CSS and Javascript
Advanced Website Analytics
Fully Integrated E-commerce
0% transaction fee
Sell unlimited products
Accept donations
Sell gift cards
Point of Sale
Customer Accounts
Checkout on your domain
Powerful Merchandising Tools
Products on Instagram
Abandoned Cart Recovery
Sell Subscriptions
Advanced Shipping
Advanced Discounts
Commerce APIs

Squarespace Upgrades/Custom Features

Squarespace has so much to offer, but there’s more!

Squarespace Scheduling

The easiest way to manage appointments. Already have a Squarespace website? Add Scheduling to your website and take the hassle out of online scheduling.

Clients can quickly view availability or book a class, pay online and reschedule with a click. Promote your availability, stay organized and save time through automation.

The Scheduler upgrade costs $14/month for 1 calendar, $23 a month for  2 – 6 calendars, clients get text reminders, can book for classes and pay too. Click for more information on Squarespace Scheduling.

Member Areas

Get everything you need to create, share, and manage paid content with the Squarespace versatile Member Areas.

Create online classes, training and packages such as virtual yoga classes, writing workshops, digital networking events, 1:1 coaching, the Membership platform helps creators educate and inspire members.

Choose how you would like to charge: free, every week, month or all at once. Squarespace offers a seamless and secure member experience. For more information on Squarespace member areas click here.


Unlimited Plan

$14 /per month

US pricing

Custom Domain
Free domain for 1 year
SSL certificate
Unlimited Bandwidth
10GB storage
1 hour of Video
Social media logos
Site booster app
Visitor analytics app

Wix Website Builder

Design and build your own high-quality websites with Wix website builder.  Whether you’re promoting your business, showcasing your work, opening your store or starting a blog—you can do it all with Wix.

Wix starts with a very basic package for $5 (USD) per month with a personal domain and the bare minimum of resources up to the VIP package for $29 (USD) per month which includes an SSL certificate, unlimited bandwidth, 30GB of storage and up to 5 hours of video.  The Business and eCommerce plans start at $20 (USD) per month and go up to $35 (USD) for the Business VIP package. All of the Business accounts include SSL certificates, secure online payments and unlimited bandwidth. Video hours start at 5 hours for Business Basic and unlimited for Business VIP.

Wix offers over 500 professionally designed customizable templates to choose from.  Wix has built-in tools to help you build your business online:

  • online store
  • online scheduling software (clients can book appointments or services and pay online)
  • professional blog
  • custom domains
  • SEO tools
  • Email marketing
  • Accept Visa, Mastercard,
  • ticket and event management
  • manage hotel reservations
  • take online orders (restaurants)
  • membership only areas
  • subscription services

Security is built into every Wix website. Wix offers a 14 day free trial.


Build, market and sell your online course, membership site or coaching program with no coding, no hiring, no learning curve, no plugins and no broken integrations. This is an all-in-one website platform. It is designed for memberships and courses therefore it does not include an appointment calendar. This is a very expensive platform, but will be worth it if you are planning on selling your membership and courses to many clients. When you sign up for Kajabi, you can receive commissions on referrals which can help offset your monthly cost.

Learn Kajabi in the Kajabi University: hours of detailed training so you can master Kajabi‘s powerful tools to help you grow your business.

Over 40,000 entrepreneurs around the globe are using Kajabi.


$119.99 /per month

(USD) paid annually or $149/month

3 Products
3 Pipelines
10,000 Contacts
1,000 Active Members
1 Website
1 Admin User


$159.99 /per month

(USD) paid annually or $199/month

15 Products
15 Pipelines
25,000 Contacts
10,000 Active Members
1 Website
10 Admin Users
24/7 Chat Support
Advanced Automations
Ability to Remove Kajabi Branding
Affiliate Program


$319.99 /per month

(USD) paid annually or $399/month

100 Products
100 Pipelines
100,000 Contacts
20,000 Active Members
3 Websites
25 Admin Users
24/7 Chat Support
Advanced Automations
Ability to Remove Kajabi Branding
Affiliate Program
Code Editor

Beware of Domain Name Expiration Notices

I received in the mail a notification of one of my domains expiring. The title said ‘Domain Name Expiration Notice’. Now you might think that this is normal getting a domain renewal form in the mail. But what you don’t know is it isn’t from the company I host with! The title is deceiving, in this fast paced world people see the title, see the form and think they have to provide their credit card to renew their domain. But if you don’t take the time to read the letter, you will miss the line:

“As a courtesy to domain name holders, we are sending you this notification of the domain name registration that is due to expire in the next few months. When you SWITCH TODAY (there it is) to xxxxxxxxx, you can take advantage of our best savings.”

Further down in the letter it does state in bold “This notice is not a bill, it is rather an easy means of payment should you decide to switch your domain name registration…”.  This company is a little more straightforward with what their intention is… to take your domain name from your current host. Some letters sound much more vague so you aren’t quite sure if it is a real renewal form or not.

I have received many calls and emails from clients of mine who tell me they have received such a letter and I just tell them to ignore it.

So if you don’t recognize the name of the company sending you a Domain Name Expiration Notice, then it probably isn’t yours. Call your web developer first and check with them. Chances are it isn’t your hosting provider.

* Your provider will most likely send you emails a month in advance reminding you to renew.


Is SharePoint a Good Platform for Building a Public-Facing Business Web Site?

I was wondering this morning if Sharepoint was something I should learn how to use for developing websites…. I got my answer… basically no! Sharepoint is used for corporations etc that have a large IT staff and the funds for customization. The author then went on to say that WORDPRESS is an excellent platform and listed all of the companies that use it for their public facing websites… including… wait for it…. Microsoft, the owner of Sharepoint! So it’s always good to realize what you specialize in has been validated by major corporations 🙂 So I will Keep On Trucking!

For the full article read: https://www.zubairalexander.com/blog/is-sharepoint-a-good-platform-for-building-a-public-facing-business-web-site/

Hutchesson Appraisals

Hutchesson Appraisals is a leading provider of residential and resort appraisal services specializing in Wasaga Beach, Blue Mountains, Collingwood and southern Georgian Bay. For more information visit hutchessonappraisals.com

Services provided: Hosting, Website design, Google Search, Google Recaptcha.

Jack Pady Marine Inc.

Jack Pady Marine

Jack Pady Marine is one of Canada’s widely recognized yacht sales and brokerage firms. The sale of pre-owned power and sailboats has always been a major part of Jack Pady Marine. For more info visit jackpadymarine.com.

Wanna Web Design provided the following services: Website design, Google Search, Google Recaptcha, Google My Business.

VR Plumbing Inc.

VR Plumbing Inc. servicing Bradford, Innisfil, Newmarket and the GTA.

Just revamped their website August 2020. They now are focusing on in floor radiant heating and Commercial Plumbing.